How To Use Original, Fresh Content To Boost Your Website Rankings

Fresh Content

This is very important for search engine optimisation. Search engines love, and I mean Love with a capital 'L', websites that post regular, fresh, original content. The search engine robots are highly likely to visit your web site on a regular basis to scan for new content you've created if you post original, fresh content regularly..

Referring to other publishers or websites, or quoting authoritative sources is not intrinsically wrong when publishing content, nor is entering a link to another website if you believe the topic you link to is related to your page. The content must be written by you, or by someone for you, it must be original, and you must have the legal right to use it.

If you want your website to be crawled regularly by the search robots, then unique, fresh content is one of the ways to go. Within your overall SEO strategy, this is a fairly small, but very very important part. You won't achieve the success you are looking for if you don't produce your own unique copy for your web property. If indeed you could ever create a website that ranked consistently well over time from scraped, begged or borrowed content that time has passed.

That is not to say that syndicated content does not have it's place. RSS feeds, including news feeds relevant to your particular business niche, can be a valuable addition to the information you provide to your visitors, and can help to provide even more on-topic, relevant information. But these sources should be used in addition to, not instead of, the original content you are posting on your own site.

Need help with your business website design or Search Engine Optimisation? Calll us today, we're happy to help you with your questions.

Lloyd Roberts | 123 Web Design Bournemouth

123 Bournemouth SEO

http://www.123webdesignbournemouth.co.uk

Web Design Tips - How To Choose The Right Colour

Colour Themes - Quick Tips

1. Start with your company's primary logo colour, or even another website you like the look of.
2. If you don't have graphic editing software already, download Gimp or another free or open source solution
3. Create a new shape, and use your primary colour sample for this shape.
4. Copy the shape and paste, then use the colour palette within your chosen software to lighten or darken the colour.
5. Repeat for a 2nd copied shape and you have a swatch of 3 colours.

We may not all have the eye of Van Gogh when it comes to combining colours, but there is help out there if you know where to look. You could start with your company's primary colour sampled from a logo or letterhead. Then in the graphics editing program of your choice (a few examples: GIMP is free; Photoshop or Illustrator are what most people in the web or design industry would probably use) you can choose lighter or darker shades of that primary colour to complement your primary colour.

There are also various websites - just do a quick search on Google for 'online colour theme designer' and you'll have plenty of options to help you choose as many variations on a colour swatch as you'll need. I've previously use one called colourschemer - quite handy as you can copy out the RGB, CMYK, or hexadecimal values as you wish depending on what program or situation you're using the colour in. Hexadecimal values are great if you're specifying the colour within your html.

Need more help with your business website design? Call us today, we're happy to help you with your project.

Lloyd Roberts | 123 Web Design Bournemouth
Bournemouth Web Design